Audit the account
Where the spend goes today, and what it is really buying.
1.9MER today
Purchase trackingPartial
Live campaigns14
Ads older than 60 days71%
Spend on proven ads22%
Budget moved on MERNot vanity ROAS
New creative in testThis week
Paid media
Scale only what clears your margin.
We restructure the account around a clean testing engine, feed it a steady stream of new creative, and move budgets on MER, not vanity ROAS.
30 minutes, free. No cost, no commitment.
Brands we build for
Paid Media Growth Plan
Only the platforms that fit your brand, a clean testing engine, and budgets that follow the margin.
Pick the platforms
Only on platforms that fit your brand. Precision-selected, never spray-and-pray.
Meta
Google
TikTokSnapchat
ALAppLovin
On only where your buyers are
Build the testing engine
Each platform rebuilt around a clean way to test, so winners are found on purpose.
Testing
Everyday Bottle, gift hookIn test
Camp Mug, review hookWinner
Field Tote, offerIn test
Wool Cap, founder storyIn test
Everyday Bottle, gift hookIn testCamp Mug, review hookWinnerField Tote, offerIn testWool Cap, founder storyIn testScalingCamp Mug, review hookBudget up
Camp Mug, review hookBudget upOnly what clears your margin moves across.
SearchShoppingPMaxYouTube
ProductSpend
The Everyday BottlePushCamp MugPushField ToteHoldWool CapCutRebuilt around the products that carry margin, with the wasted spend cut out of the long tail.
Still cold at 3pm. Not even kidding.
GMV Max, fed by creator video
Unboxing, creator 1Live
Day in the lifeLive
Review, creator 2Next
Founder storyEditing
Feed it new creative
A steady stream of new creative, so the engine never runs dry. Real AVNI ads shown.
AI
AI
AI
HumanRead the results
Every ad is judged on what it does for the business, not on the platform’s own score.
AdSpendCPACall
Camp Mug, review hook$4,210$18ScaleEveryday Bottle, gift hook$2,980$24KeepWool Cap, founder story$890$29KeepField Tote, offer$1,640$41KillTarget CPA $30. Anything above it loses its budget.
Move budget on MER
Budgets move on MER, not vanity ROAS.
3.4MER
Meta$58K
Google$27K
TikTok$15K
Numbers from brands we run.
Every one is from the case studies on avnilab.com.
Bucket Golf$20Ma year
From $10K a month to $20M a year.
Lithium Rhino50xpeak ROAS
Starting with no purchase event set up.
QB54$250Kin 45 days
One raw Instagram Reel, 20M organic views, then paid on top.
Eric Bork$100K+a day
In ad spend, on the media team of a top-5 brand.
“Deciding to work with AVNI Lab was one of the best business moves we made all year. Their team has been so communicative and made our ads profitable.”Two Crow CollectiveRead the case studies
Before you book.
Which platforms do you run?
Only the ones that fit your brand. Most often Meta, Google and TikTok, plus Snapchat and AppLovin where they make sense.
Who runs our account?
Media buyers trained directly in the standard Eric built. AVNI Lab is owner-operated, with no outside investors.
Do you make the ads too?
Yes. Static images, human creator video and AI-generated video, made by our own team. See the Creative plan.
What does it cost?
It depends on your platforms and spend. Start with a free evaluation and we give you a firm number.
