Brief the concept
Built from brand strategy, performance data and market openings. Briefed and ready to shoot.
- Angle
- A gift, not a gadget
- Avatar
The weekend golfer- Hook
- “Stop buying him socks.”
- Proof
- Keeps cold 24 hours
- Format
- 9:16 creator video, 3 statics
- Opening
- Rivals all lead with discounts
Briefed and ready to shoot






































