AVNI Lab — Case Stories
Bucket Golf
Case One
A Long Partnership

Bucket Golf from $10K a month to $20M.

The backyard golf game that became a Shark Tank sensation — and kept scaling through one of the biggest Meta algorithm shifts in years.

Client
Tyler Simmons
Partnership
2021 — Present
Channel
Paid Meta
Peak Revenue
$20M / Year
Tyler and Jenny — Bucket Golf
Tyler & Jenny · Bucket Golf
The Beginning

We came in at ten thousand dollars a month.

In 2021 we partnered with Tyler Simmons, founder of Bucket Golf. The company was generating ten thousand dollars a month — a number most agencies would have passed on. We saw something different.

The product belonged in the same world our own story came out of: backyards, tailgates, beaches, real people having real fun with no screens involved. Our job was to put it in front of the right audiences at the right scale, and hold the accounts accountable to a real result every single week.

From that ten-thousand-dollar-month starting point, we grew Bucket Golf's revenue by millions every year we ran their advertising — compounding the system, the creative, and the audience strategy one month at a time.

The Night It Aired

Tyler walked onto Shark Tank. We were in San Francisco.

When Bucket Golf's episode aired on Shark Tank, we flew to San Francisco for the viewing party — in the room with Tyler's family, his friends, and his team as the cameras rolled.

That same year, Tyler secured a deal with Mark Cuban. The brand Bucket Golf had been quietly building for years was suddenly national. And the ad infrastructure we'd put in place from day one was ready to absorb every new dollar of attention that night brought.

That's the difference between a vendor and a partner. A vendor watches the results come in from a dashboard. A partner's in the room.

Shark Tank viewing — San Francisco
Shark Tank · Mark Cuban Deal
$20M
The Scale

Twenty million dollars in annual revenue.

After Shark Tank, Bucket Golf crossed twenty million dollars in annual revenue. Every milestone in that climb — the scaling, the creative refreshes, the audience expansions — ran through the advertising system we built together with Tyler in 2021.

Bucket Golf · Performance Snapshot
Bucket Golf performance dashboard

At Meta HQ, right before the storm.

In 2025, we were invited to Meta's Los Angeles headquarters for their SMB conference — alongside Tyler, the Bucket Golf team, and a small group of top advertisers. Weeks later, Meta rolled out the Andromeda update, one of the most disruptive algorithm shifts in years.

Because of the intelligence we gathered in that room and the relationships we'd built, Bucket Golf's account stayed profitable through every shift — while accounts without that visibility saw their performance collapse overnight.

What this partnership actually looks like.

Built since 2021
Still compounding
First Principle

We said yes at $10K a month.

Most agencies filter for brands that are already scaled. We partnered with Tyler because we saw the product, saw the market, and wanted to build the system from the ground up with him.

Second Principle

Creative that belongs on a scroll.

The ads that scaled Bucket Golf weren't polished studio productions. They were real people having real fun — the same energy the product is built around, translated into a format Meta rewards.

Third Principle

In the room for the real moments.

We were at the Shark Tank viewing party in San Francisco. We were at Meta HQ in Los Angeles before Andromeda. We go where the work is, not where the monthly report goes.

Fourth Principle

Profitable through the shifts.

Algorithms change. iOS changes. Platforms change. Our job is to stay ahead of that curve so the client's account stays profitable through every update — not just the easy quarters.

This isn't an agency relationship.
It's a partnership that's still compounding.

Tyler was at ten thousand dollars a month when we started. Four years later, the work is still going — and the next milestone is already on the board.

Lithium Rhino
Case Two
From Ground Zero

Lithium Rhino from ground zero to an industry leader.

When we first partnered with Lithium Rhino, they weren't starting from scratch — they were starting below it. There wasn't even a purchase event configured in their Meta account. Before we could think about growth, we had to build the foundation.

Industry
Lithium Battery Tech
Channels
Meta & Brand
Partnership
2+ Years Running
Peak ROAS
30–50x
Lithium Rhino
Lithium Rhino · Founder Michael
Where We Started

Starting below ground zero.

When we first partnered with Lithium Rhino, they weren't starting from scratch — they were starting below it. There wasn't even a purchase event configured inside their Meta advertising account.

Tracking was incomplete. Attribution was unreliable. Scaling wasn't possible. Before we could think about growth, we had to build the foundation.

With proper tracking installed, we structured the account to scale — and strengthened its security through multiple hacking attempts along the way.

The Build

A scalable advertising engine. Built to grow with them.

Over the next couple of years, we worked side-by-side with founder and inventor Michael to create a marketing system capable of supporting a rapidly growing company.

We structured the account to scale, optimized campaigns, and built an engine that could grow alongside the business. The results speak for themselves: consistently profitable campaigns, with periods producing ROAS in the 30x–50x range — while continuing to scale responsibly.

Working with Michael has always been unique. More than once we'd discover brand-new products already live on the website before he'd even had the chance to tell us they were coming.

Lithium Rhino
30–50x ROAS · Scaled Responsibly
50x
Return On Ad Spend

Consistently profitable. Scaled responsibly.

Throughout our partnership we've maintained profitable campaigns, with periods producing ROAS in the 30x–50x range — while continuing to scale responsibly. But the numbers only tell part of the story.

More than direct-to-consumer.

Our partnership extends far beyond direct-to-consumer marketing. By strengthening the brand and consistently delivering high-quality creative, messaging, and performance marketing, we've done more than sell online.

We've also helped dealerships close more sales with greater confidence. A trusted brand makes every conversation easier — and that trust compounds across every channel Lithium Rhino sells through.

What we built, and keep building.

From ground zero
Still compounding
Foundation & Tracking

From no purchase event to fully tracked.

We installed proper tracking from the ground up, then structured the account to scale — turning unreliable attribution into a foundation solid enough to build a business on.

Account Security

Held steady through every attack.

We strengthened account security through multiple hacking attempts — protecting the advertising engine, the data, and the momentum that Lithium Rhino's growth depended on.

Performance Marketing

Profitable at 30–50x ROAS.

Optimized campaigns and a scalable engine that kept spend consistently profitable — with periods producing ROAS in the 30x–50x range, all while scaling responsibly.

Brand & Dealer Enablement

A brand dealers are proud to carry.

High-quality creative and messaging that strengthened the brand beyond DTC — helping dealerships close more sales with confidence, because a trusted brand makes every conversation easier.

Not just their agency.
Part of the Lithium Rhino family.

What started as a client relationship has grown into a genuine partnership. Watching Lithium Rhino grow into one of the most respected names in lithium battery technology has been one of the most rewarding journeys we've been part of — and we can't wait to see where Michael's next invention takes us.

QB54
Case Three
A Comeback Story

QB54 nine years in. One call away.

The outdoor football game everyone knew but nobody was buying — until one Reel, one holiday window, and one decision to move fast turned a losing year into the best quarter in nine years of building.

Client
Michael Silva
Lifetime Units
60,000+ Sold
The Reel
20M+ Views
Revenue · 45 Days
$250K
Michael Silva — Founder of QB54
Michael Silva · QB54 Founder
The Grind

Nine years. Sixty thousand units. Still not profitable.

Michael Silva had been building QB54 for nine years. By every visible metric, the product had legitimacy — 60,000 units sold, 200+ Dick's Sporting Goods locations, national TV appearances. The game had earned its place at tailgates, backyards, and beaches across the country.

The problem wasn't the product. The problem wasn't the hustle. The product was great. The distribution was there. Mike was working as hard as anyone in his industry. But the creative engine wasn't converting the attention into revenue — and with the 2025 holiday season closing in, he was running out of runway to figure it out.

The Shark Tank That Didn't Convert

National TV. Prime-time lights. Almost zero sales lift.

QB54's Shark Tank appearance should have been the breakthrough — it was the moment Mike had been working toward for a decade. Michael Strahan on set. An audience of millions. Every entrepreneur's dream.

But the episode aired, and the numbers barely moved. The sharks, pitching back across the desk, told Mike exactly what he already suspected but hadn't wanted to hear out loud: "You need to get a new social media guy."

Visibility without the right creative infrastructure doesn't move product. It just creates a lot of people who almost bought something.

Michael Silva and Michael Strahan on Shark Tank set
On Set · Shark Tank
$250K
The Comeback

In forty-five days, QB54 had its strongest quarter in nine years.

While Mike was on vacation, we called him and said: you need to start now. Holiday was closing. We partnered with Tanner at @sportsforedays, led the creative strategy, and produced a single raw Instagram Reel with the energy the product was actually built around — real competition, phones down, nonstop laughs.

The video hit twenty million views. Inventory sold out. And QB54 booked a quarter of a million dollars in a window that should have been a write-off.

A brand you already know, finally seen.

QB54 had been on major TV. The game had been on store shelves for years. But the audience that would actually buy it — the people hosting tailgates, the ones planning the beach weekend, the backyard-BBQ crowd — hadn't seen it on the feed where they make their decisions.

One Reel. One influencer whose audience already lived for exactly this kind of competitive, no-screens, backyard energy. That's what had been missing.

How we moved it in forty-five days.

One holiday window
One decision to go
First Move

The call that lit the fuse.

We didn't wait for Mike to be back from vacation. We called him, told him the holiday window was closing, and said start now. Speed was the entire strategy — there was no decision deck, just a move.

Second Move

The right creator, not the biggest one.

We brought in Tanner at @sportsforedays — a creator whose audience already lived for backyard competition, tailgates, and real-world sports humor. The same people QB54 was built for. Fit beats follower count every time.

Third Move

Creative with the energy it's actually played with.

We led the strategy and the production. No polished studio spot — a raw, high-energy Reel that captured the way QB54 is actually played in the wild: trash talk, laughter, phones down, and a real scoreboard.

Fourth Move

Paid amplification on top of organic velocity.

When the Reel took off organically, we layered precision paid distribution on top — turning twenty million organic views into sold-out inventory and a quarter-million in revenue inside one forty-five-day window.

The product was never the problem.
Neither was the grind.

Mike had the hustle. Mike had the product. What was missing was the creative execution at the right moment, with a partner who moved fast enough to matter. Today, QB54 is back at the center of the tailgate — right where it always belonged.

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Client Results

What Our
Clients Say

Every testimonial is from a brand we've personally partnered with and scaled.

★★★★★

"When we first started working with AVNI Lab, we were at just $50,000 in sales. Fast forward three years, and we've scaled to over $20,000,000+ in sales thanks in large part to their expertise. AVNI Lab has been a great partner, always staying ahead of the curve in the ever-evolving world of digital advertising. Their ability to adapt and optimize has been a game-changer for our growth."

BG
Bucket Golf Game
Bucket Golf
★★★★★

"We didn't have any Meta ads and within a month added over 220k in revenue with AVNI's help. This is just the beginning. They even helped us with content for our video ads, and made the process as easy as possible. I just check in with Eric from time to time to see what he suggests. I fully trust them. Looking forward to scaling even more!"

DD
The Diesel Dudes
The Diesel Dudes
★★★★★

"We were down in the 9th...year of business, and started working and after airing on Shark Tank and seeing almost no boost in traffic, it was entrepreneurial hustle and AVNI Lab advertising that made us more profit in 45 days, than we had in years!"

MS
Michael Silva
CEO, QB54
★★★★★

"When we first started working with AVNI Lab, we were at just $50,000 in sales. Fast forward three years, and we've scaled to over $20,000,000+ in sales thanks in large part to their expertise. AVNI Lab has been a great partner, always staying ahead of the curve in the ever-evolving world of digital advertising. Their ability to adapt and optimize has been a game-changer for our growth."

BG
Bucket Golf Game
Bucket Golf
★★★★★

"We didn't have any Meta ads and within a month added over 220k in revenue with AVNI's help. This is just the beginning. They even helped us with content for our video ads, and made the process as easy as possible. I just check in with Eric from time to time to see what he suggests. I fully trust them. Looking forward to scaling even more!"

DD
The Diesel Dudes
The Diesel Dudes
★★★★★

"We were down in the 9th...year of business, and started working and after airing on Shark Tank and seeing almost no boost in traffic, it was entrepreneurial hustle and AVNI Lab advertising that made us more profit in 45 days, than we had in years!"

MS
Michael Silva
CEO, QB54
★★★★★

"Working with AVNI Lab has exceeded our expectations. We launched brand new ads and hit a 17 ROAS in the first week with a healthy budget! I finally feel comfortable to have a qualified team creating, optimizing and scaling our ads."

NW
Nowaskey
Nowaskey
★★★★★

"AVNI Lab made me a believer in ads. We had recently moved into a new market and before the ads the growth was steady but slow. After using AVNI Lab services we have seen a significant jump in sales in the new market."

FD
Frank Downstar
Downstar
★★★★★

"Working with AVNI Lab has exceeded our expectations. We launched brand new ads and hit a 17 ROAS in the first week with a healthy budget! I finally feel comfortable to have a qualified team creating, optimizing and scaling our ads."

NW
Nowaskey
Nowaskey
★★★★★

"AVNI Lab made me a believer in ads. We had recently moved into a new market and before the ads the growth was steady but slow. After using AVNI Lab services we have seen a significant jump in sales in the new market."

FD
Frank Downstar
Downstar
★★★★★

"Deciding to work with AVNI Lab was one of the best business moves we made all year. Their team has been so communicative and made our ads profitable."

TC
Two Crow Collective
Two Crow Collective
★★★★★

"Working with Eric and his team at Avni Lab has been a great experience. The customer service is world class. They understand the analytics of marketing and how to maximize your results!"

AC
Arbuckle Coffee
Arbuckle Coffee
★★★★★

"Deciding to work with AVNI Lab was one of the best business moves we made all year. Their team has been so communicative and made our ads profitable."

TC
Two Crow Collective
Two Crow Collective
★★★★★

"Working with Eric and his team at Avni Lab has been a great experience. The customer service is world class. They understand the analytics of marketing and how to maximize your results!"

AC
Arbuckle Coffee
Arbuckle Coffee
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