Case Study  ·  02 of 03
The comeback story of QB54 Football. Social Creative  ·  Outdoor Games

Nine years of grinding. One viral video. $250,000 in 45 days — and the brand's strongest quarter ever.

$250K
In 45 Days
20M+
Video Views
Sold Out
All Inventory
QB54 Shark Tank
As seen on Shark Tank
02
The Founder
Michael Silva — Founder, QB54
Michael Silva
Founder, QB54
9 Years Building
IndustryOutdoor Games
Units Sold60,000+ Lifetime
Retail200+ Dick's Stores
TV FeatureShark Tank
Revenue (45 days)$250,000

Nine years of
grinding.
One call changed
everything.

Michael Silva had spent nine years building QB54 — 60,000 units sold, 200+ Dick's Sporting Goods locations, national TV appearances. By every measure, the brand had traction.

But it still wasn't profitable. And when the Shark Tank appearance that should have been his breakthrough delivered almost no sales lift, Mike knew something had to change fundamentally.

With the 2025 holiday season closing in, the sharks had told him straight: "You need to get a new social media guy." He knew they were right. The product was great. The distribution was there. The content was the problem.

"

While Mike was on vacation, we called him and said: "You need to start now." That call lit the fuse.

AVNI Lab — The moment it started
Michael Silva and Michael Strahan on set

The Shark Tank
that didn't convert.

National exposure. Prime-time TV. Michael Strahan on set. Every entrepreneur's dream. But visibility without the right creative infrastructure doesn't move product. The sharks saw it before Mike did — and told him exactly what was missing.

+$250K
Revenue in 45 days
The Result

A losing year turned into
the brand's strongest
quarter ever.

One Instagram Reel. One influencer. One agency that moved fast. The content hit 20 million views, cleared every unit in inventory, and generated $250,000 in revenue in 45 days — turning what should have been a write-off year into QB54's best quarter in nine years.

20M+
Video Views

A single Instagram Reel that exploded across social media and created demand the team couldn't keep up with.

Sold Out
All Inventory

Every unit cleared. The kind of problem every founder wants to have.

45 Days
To $250K Revenue

From zero traction to $250,000 — in a single holiday window.

The Turning Point

How one bold move
changed everything.

The Catalyst
AVNI Lab Makes the Call

While Mike was on vacation, we called and told him: "You need to start now." That single call was the catalyst. No hesitation — we moved immediately.

The Partnership
Tanner @sportsforedays

AVNI Lab brought in the right influencer for the product — someone whose audience lived for exactly the kind of backyard, no-screens, real-competition energy that QB54 delivers.

The Creative
Raw. High-Energy. Real.

We led the entire advertising and creative strategy. Not polished brand content — a raw, high-energy Instagram Reel showing real people, real competition, phones down, and nonstop laughs.

The Explosion
20 Million Views. Sold Out.

The video took off like wildfire. 20 million views, completely cleared inventory, $250,000 in revenue — in 45 days. The best quarter in nine years of building.

QB54 with Michael Strahan on Shark Tank set
Michael Silva with Michael Strahan on set
What We Did
01
The Call That Started It
While Mike was on vacation we told him he needed to move immediately. Fast action — not strategy decks. We identified the window and pushed.
02
Influencer Partnership
Brought in Tanner @sportsforedays — the right creator for the right audience. His followers were exactly the people who needed to see QB54 in action.
03
Creative Strategy & Production
Led the entire advertising and creative strategy. Produced a raw, high-energy Instagram Reel — authentic content that captured the pure fun of QB54, not a polished brand ad.
04
Paid Advertising
Amplified the organic viral momentum with precision paid distribution — turning 20 million organic views into $250,000 in revenue and a sold-out inventory in 45 days.
The Takeaway

QB54's story is proof that the product isn't always the problem — and neither is the hustle. Mike had both. What was missing was the right creative execution at the right time, with someone who moved fast enough to matter.

Mike's refusal to quit — combined with AVNI Lab's fast action and sharp execution — completely changed the trajectory of the business. One video. One holiday window. One decision to go all-in.

Today, QB54 is the game everyone fights to play first at tailgates, beaches, and backyard BBQs. The chairs come out, the phones go down, and the trash talk begins. That's what real entrepreneurial hustle looks like when it meets the right partner.

ClientQB54
FounderMichael Silva
IndustryOutdoor Games
Influencer@sportsforedays
Views20M+
Timeframe45 Days
Revenue$250,000

Your story
could be next.

One bold move, the right partner, the right moment. Let's build yours.

Performance Content

Content That Converts

Every piece of content is built for performance — not just likes.

How To Play
Bucket Golf
Product Ad
Diesel Dudes
BFCM Campaign
Diesel Dudes
Creator Content
QB54
How To Play
Bucket Golf
Product Ad
Diesel Dudes
BFCM Campaign
Diesel Dudes
How To Play
Bucket Golf
Product Ad
Diesel Dudes
BFCM Campaign
Diesel Dudes
Creator Content
QB54
How To Play
Bucket Golf
Product Ad
Diesel Dudes
BFCM Campaign
Diesel Dudes
Creator Content
QB54
BFCM Campaign
Diesel Dudes
How To Play
Bucket Golf
Product Ad
Diesel Dudes
Creator Content
QB54
How To Play
Bucket Golf
BFCM Campaign
Diesel Dudes
Creator Content
QB54
BFCM Campaign
Diesel Dudes
How To Play
Bucket Golf
Product Ad
Diesel Dudes
Creator Content
QB54
How To Play
Bucket Golf
BFCM Campaign
Diesel Dudes
Client Results

What Our
Clients Say

Every testimonial is from a brand we've personally partnered with and scaled.

★★★★★

"AVNI Lab's AI content completely changed our paid ads game. Our ROAS jumped 4x in the first month alone — I didn't think it was possible that fast."

JC
Jordan Calloway
Founder, Calloway Brands
★★★★★

"We were burning budget on creatives that didn't convert. AVNI identified exactly what was killing our CPA and fixed it within 24 hours. Remarkable."

TR
Tara Renfro
CMO, Luxe Essentials
★★★★★

"The free AI content walkthrough alone gave us a full roadmap. We deployed their strategy the same week and saw immediate results on Meta."

MS
Marcus Shelton
CEO, Shelton DTC Co.
★★★★★

"I handed AVNI Lab our ad account and within two weeks our cost per purchase dropped by half. The AI-generated creatives outperformed everything our internal team made."

NP
Natalie Perrone
Head of Growth, Perrone Active
★★★★★

"We'd tried three other agencies before AVNI. None of them understood paid social the way these guys do. The AI content angle is a genuine competitive edge."

CB
Cole Brennan
Co-Founder, Brennan Skincare
★★★★★

"AVNI Lab found hidden ROAS killers in our ad structure we didn't even know existed. Fixing them was the single biggest win we had this quarter."

LE
Lindsey Estrada
Marketing Director, Estrada Wellness
★★★★★

"AVNI Lab's AI content completely changed our paid ads game. Our ROAS jumped 4x in the first month alone — I didn't think it was possible that fast."

JC
Jordan Calloway
Founder, Calloway Brands
★★★★★

"We were burning budget on creatives that didn't convert. AVNI identified exactly what was killing our CPA and fixed it within 24 hours. Remarkable."

TR
Tara Renfro
CMO, Luxe Essentials
★★★★★

"The free AI content walkthrough alone gave us a full roadmap. We deployed their strategy the same week and saw immediate results on Meta."

MS
Marcus Shelton
CEO, Shelton DTC Co.
★★★★★

"I handed AVNI Lab our ad account and within two weeks our cost per purchase dropped by half. The AI-generated creatives outperformed everything our internal team made."

NP
Natalie Perrone
Head of Growth, Perrone Active
★★★★★

"We'd tried three other agencies before AVNI. None of them understood paid social the way these guys do. The AI content angle is a genuine competitive edge."

CB
Cole Brennan
Co-Founder, Brennan Skincare
★★★★★

"AVNI Lab found hidden ROAS killers in our ad structure we didn't even know existed. Fixing them was the single biggest win we had this quarter."

LE
Lindsey Estrada
Marketing Director, Estrada Wellness
★★★★★

"Their AI-generated video ads look indistinguishable from our best UGC — but they produce them at 10x the volume. Our Meta spend is finally scalable."

AV
Adriana Voss
Paid Social Lead, Voss Beauty
★★★★★

"AVNI's team audited our entire funnel, not just the ads. The revenue growth roadmap they built for us was worth ten times the consultation fee."

RD
Ryan Deluca
Founder, Deluca Nutrition
★★★★★

"We scaled from $15k to $80k monthly ad spend without touching our CPA. That's unheard of. AVNI Lab made it look easy."

KM
Kira Malone
eCommerce Director, Malone Home
★★★★★

"No tech knowledge needed — they handled everything. We just approved the creative concepts and watched our numbers climb week over week."

BF
Brett Fontaine
CEO, Fontaine Outfitters
★★★★★

"AVNI Lab isn't just an ads agency — they think about the whole brand. The AI content they produce has actually shaped how customers perceive us."

SC
Simone Castillo
Brand Director, Castillo Co.
★★★★★

"Booked the free evaluation on a Tuesday, had a full AI content strategy in our hands by Thursday. The speed alone sets them apart."

EW
Ethan Walsh
Growth Manager, Walsh Supply Co.
★★★★★

"Their AI-generated video ads look indistinguishable from our best UGC — but they produce them at 10x the volume. Our Meta spend is finally scalable."

AV
Adriana Voss
Paid Social Lead, Voss Beauty
★★★★★

"AVNI's team audited our entire funnel, not just the ads. The revenue growth roadmap they built for us was worth ten times the consultation fee."

RD
Ryan Deluca
Founder, Deluca Nutrition
★★★★★

"We scaled from $15k to $80k monthly ad spend without touching our CPA. That's unheard of. AVNI Lab made it look easy."

KM
Kira Malone
eCommerce Director, Malone Home
★★★★★

"No tech knowledge needed — they handled everything. We just approved the creative concepts and watched our numbers climb week over week."

BF
Brett Fontaine
CEO, Fontaine Outfitters
★★★★★

"AVNI Lab isn't just an ads agency — they think about the whole brand. The AI content they produce has actually shaped how customers perceive us."

SC
Simone Castillo
Brand Director, Castillo Co.
★★★★★

"Booked the free evaluation on a Tuesday, had a full AI content strategy in our hands by Thursday. The speed alone sets them apart."

EW
Ethan Walsh
Growth Manager, Walsh Supply Co.
★★★★★

"I was skeptical about AI-generated ad content. After seeing a 6x ROAS in our first campaign with AVNI Lab, I'm a believer. No question about it."

DH
Derek Haines
Co-Founder, Haines Athletics
★★★★★

"Our creative fatigue problem is gone. AVNI Lab keeps producing fresh AI content faster than our audience can burn through it."

MR
Maya Russo
Performance Marketing Lead, Russo Goods
★★★★★

"The evaluation call was genuinely useful — not a sales pitch. They gave us real insights before we even signed anything. That built instant trust."

PO
Patrick O'Brien
Founder, O'Brien Supply
★★★★★

"We thought great ad creative required big production budgets. AVNI Lab proved us completely wrong — their AI content converts better at a fraction of the cost."

VN
Vanessa Nguyen
CMO, Nguyen Collective
★★★★★

"Working with AVNI is the closest thing to having an in-house AI creative team without the overhead. Best investment we made in paid media this year."

TG
Tyler Grant
CEO, Grant Commerce Group
★★★★★

"Our TikTok and Meta results used to be completely unpredictable. AVNI Lab brought structure and consistency — now we know exactly what to expect every month."

IF
Isabella Fox
Head of Digital, Fox & Co. Brands
★★★★★

"I was skeptical about AI-generated ad content. After seeing a 6x ROAS in our first campaign with AVNI Lab, I'm a believer. No question about it."

DH
Derek Haines
Co-Founder, Haines Athletics
★★★★★

"Our creative fatigue problem is gone. AVNI Lab keeps producing fresh AI content faster than our audience can burn through it."

MR
Maya Russo
Performance Marketing Lead, Russo Goods
★★★★★

"The evaluation call was genuinely useful — not a sales pitch. They gave us real insights before we even signed anything. That built instant trust."

PO
Patrick O'Brien
Founder, O'Brien Supply
★★★★★

"We thought great ad creative required big production budgets. AVNI Lab proved us completely wrong — their AI content converts better at a fraction of the cost."

VN
Vanessa Nguyen
CMO, Nguyen Collective
★★★★★

"Working with AVNI is the closest thing to having an in-house AI creative team without the overhead. Best investment we made in paid media this year."

TG
Tyler Grant
CEO, Grant Commerce Group
★★★★★

"Our TikTok and Meta results used to be completely unpredictable. AVNI Lab brought structure and consistency — now we know exactly what to expect every month."

IF
Isabella Fox
Head of Digital, Fox & Co. Brands