The AVNI AI Interviews: the podcast from AVNI Lab

The AVNI AI Interviews

Business owners share their screen. You get their AI strategy.

The podcast is back. Eric Bork and Mikey Taylor kick it off with Episode 1. Eric sits down with founders and other marketers who open their laptop and walk through the exact AI tools they use to exponentially and rapidly grow their businesses. Every tool, every prompt, live on screen.

REC 00:24:16

The AVNI AI Interviews

2 on call AI episode
Prompt

Read our 20 best ads from last month. Find what the winning hooks have in common, then write five new ones in the same voice.

  1. Meta AdsTop 20 ads, last 30 days
  2. AIFinds the winning pattern
  3. Draft5 new hooks, same voice
  4. SlackSent to the creative team

Pattern found

The winners open on the customer’s problem, not the product.

The new format

One business. One screen.

Each episode covers one specific strategy you can implement right away.

  1. The intro

    The business

    Who you are, what you sell, and where AI fits into how you run it.

  2. The main event

    The screen

    You share your screen and run the workflow live: the tools, the prompts and the output. No slides, no theory.

  3. The takeaway

    The AI strategy

    We break it down step by step, so anyone watching can set up the same strategy.

Eric Bork

CEO & co-founder · AVNI LabEric Bork

Your host

Same host. New question.

Eric spent 71 episodes asking people how they built the life they wanted. This time the question is simpler: how are you using AI?

  • BeforeInterviewed influencers and entrepreneurs
  • BuiltAn AI marketing agency
  • ScaleScaled multiple brands to $50M+
  • NowRuns AVNI Lab, where AI and human operators grow brands
@ericbork

Where it started

Started as a podcast. Turned into a sales machine.

Before AVNI Lab was an agency, it was The AVNI Interviews: 71 conversations with founders, athletes and operators about doing the work they want in the lifestyle they love. Every episode is still here.

Watch the origin · 1:55
Episodes
71June 2018 to October 2019
Hours of conversation
66Every episode, free to stream
On video
42Full episodes on YouTube
Track record
100M+Grown brands from zero

Favorites

A few of our favorite interviews.

Ep. 0031Dec 19, 201841 min30K views

Danny Duncan

Danny Duncan started out helping skateboarders stretch and found his passion making funny, crazy YouTube videos, now with 2 million subscribers and a cult following.

  1. Ep. 0031Danny Duncan30K views · 41 min
  2. Ep. 0004Paul Rodriguez21K views · 86 min
  3. Ep. 0007Randall Pich19K views · 57 min
  4. Ep. 0003Chris “Drama” Pfaff6.3K views · 81 min
  5. Ep. 0014Chris Chann talks YouTube & the industry32K views · 51 min

The archive

Every episode. Throwbacks.

71 episodes · June 2018 to October 2019

51 min

Ep. 0014Aug 22, 201851 min

Chris Chann talks YouTube & the industry

Chris Chann went from trick challenges at his local skatepark to merch, adidas deals and just under a million YouTube subscribers at the time of this interview.

41 min

Ep. 0031Dec 19, 201841 min

Danny Duncan

Danny Duncan started out helping skateboarders stretch and found his passion making funny, crazy YouTube videos, now with 2 million subscribers and a cult following.

86 min

Ep. 0004Jun 14, 201886 min

Paul Rodriguez

P-Rod has been our boy from the start. We talk about his start.

52 min

Ep. 0018Sep 19, 201852 min

Neen Williams

While overcoming a major knee injury, pro skateboarder Neen Williams fell for cooking and wellness, which led to deals with Whole Foods and Vega.

57 min

Ep. 0007Jul 5, 201857 min

Randall Pich

Randall Pich started printing “Live Fit” shirts for his training clients. Launched as a brand of its own, LVFT did over a million in sales in year one.

58 min

Ep. 0006Jun 27, 201858 min

George Gankas

George Gankas is disrupting golf with a more athletic swing, and thousands of people online follow him for it.

59 min

Ep. 0033Jan 2, 201959 min

How Mike Mo Capaldi co-founded Glassy Eyewear

Mike Mo and his brother Vince dreamed up Glassy while skateboarding. After an injury, Mike Mo stepped in full time: the move from pro skater to entrepreneur.

46 min

Ep. 0024Oct 31, 201846 min

Skill vs. talent

with Paul Rodriguez

Paul Rodriguez on skill versus talent, in a conversation turned debate with Louisa Nicola and Eric Bork.

63 min

Ep. 0021Oct 10, 201863 min

High-net-worth networking

with Omar Elattar

Omar Elattar, creator and host of The Passionate Few, breaks down high-net-worth networking.

59 min

Ep. 0038Feb 6, 201959 min

Money in skateboarding

Eric Bork

Money in the skateboard industry, from pro salaries to the companies behind them.

59 min

Ep. 0005Jun 21, 201859 min

From pro skateboarding to investing

Eric Bork

Making the move from pro skateboarding to starting a real estate investment company.

81 min

Ep. 0003Jun 6, 201881 min

Chris “Drama” Pfaff

Drama came by the studio to break down going from reality TV star to the founder of Young & Reckless.

52 min

Ep. 0002Jun 6, 201852 min

Rachel Metz

Making a career in DIY, a love for power tools, and the business behind it.

57 min

Ep. 0013Aug 15, 201857 min

How to quit your job

Eric Bork

Eric left corporate America to go out on his own. How to use leverage to do what you want with your career.

78 min

Ep. 0029Dec 5, 201878 min

Create your dream job

with Kevion Stirdivant

Kevion Stirdivant founded Kase Real Estate Group. From skate to real estate: overcoming addiction with vision boards, personal development and discipline.

71 min

Ep. 0010Jul 25, 201871 min

Co-founding St. Archer & Villager Goods

with Josh Landan

From award-winning surf filmmaker to co-founding St. Archer Beer, acquired by MillerCoors, and founding Villager Goods.

62 min

Ep. 0037Jan 30, 201962 min

Building Glassy Eyewear, part 2

with Vince Capaldi

Vince Capaldi built the product while his brother Mike Mo finished his pro career, and now runs Glassy day to day with him.

63 min

Ep. 0036Jan 23, 201963 min

Launching a successful digital product

with Brandon Schram

Brandon Schram is the co-creator of Motivated.fit, an online fitness program.

49 min

Ep. 0020Oct 3, 201849 min

Make side-hustle money

Eric Bork

Working a side hustle that can lead to what you really want to do, if you’re not already doing it.

36 min

Ep. 0023Oct 24, 201836 min

Millionaire mindset

Eric Bork

The practical beliefs about money that lead to becoming a millionaire.

48 min

Ep. 0001Jun 1, 201848 min

Attach

Our first interview: Dillon “Attach” Price, 2015 Call of Duty world champion, on the world of professional gaming.

65 min

Ep. 0012Aug 8, 201865 min

The Diamond Boss

with Louisa Nicola

Told she’d never run again after being hit by a truck, triathlete Louisa Nicola recovered fully and founded Neuro Athletics to help other athletes.

62 min

Ep. 0009Jul 18, 201862 min

Scaling your business

with Barton Damer

Barton Damer on going from a one-man show to a 3D motion agency with more than 10 employees.

69 min

Ep. 0040Feb 20, 201969 min

Best ways to make money

Eric Bork

Some of the best ways to make money and how to do it, from digital products to syndicating real estate deals.

58 min

Ep. 0022Oct 17, 201858 min

Design your dream life

Eric Bork

Design the life you want, not the jets and rented luxury cars, and not the life everyone tells you that you should want.

61 min

Ep. 0016Sep 5, 201861 min

Building an M.PIRE

with Danny Morel

Real estate icon Danny Morel started his first real estate business at 18 with one goal: buy his mother and brother a home.

56 min

Ep. 0035Jan 16, 201956 min

Stick with your passion no matter what

with Eric Bork

Eric’s story: going pro, giving it up, working in corporate America and starting over to co-found AVNI.

56 min

Ep. 0015Aug 29, 201856 min

Teenage entrepreneur

with Jesse Kay

Jesse Kay made 2K a month online at nine years old and now runs the social media agency Viral AF.

61 min

Ep. 0019Sep 26, 201861 min

Bedros Keuilian

An immigrant from Armenia who grew up extremely poor, Bedros Keuilian turned one gym into Fit Body Boot Camp, a franchise with over 700 locations.

66 min

Ep. 0017Sep 12, 201866 min

Find your thing

Eric Bork

Seven specific things you can do to figure out what you want to do in life.

65 min

Ep. 0041Feb 27, 201965 min

The real estate skate broker

with Greg Harris

Former pro skateboarder Greg Harris now brokers real estate deals for pros like Andrew Reynolds and Jim Greco.

74 min

Ep. 0008Jul 11, 201874 min

Branding strategies

with Ben Ricciardi, Times 10

Ben Ricciardi founded Times 10, a full-service agency in Burbank, CA, doing work for clients like Jordan and adidas.

64 min

Ep. 0032Dec 27, 201864 min

Building a successful apparel brand

with Blake Ricciardi

Blake Ricciardi founded the apparel brand Popular Demand and ZZZ Natural.

56 min

Ep. 0026Nov 14, 201856 min

Make creative money: value-based pricing

with Barton Damer

Barton Damer scaled from a one-man show to a 9-person agency. He comes back to get specific about what he charges and value-based pricing.

60 min

Ep. 0027Nov 21, 201860 min

The "get what you want" mental process

Eric Bork

Figuring out your next step, and breaking down the steps to get there.

67 min

Ep. 0043Mar 13, 201967 min

How to get what you want, part 2

Eric Bork

Part one bridged the gap between where you are and where you want to be. Part two breaks down how a real marketing team was structured.

61 min

Ep. 0034Jan 9, 201961 min

Learning from masters of their craft

Eric Bork

People at the top share inside information with other people at the top. Lessons on learning from the masters of their craft.

61 min

Ep. 0042Mar 6, 201961 min

What is your version of the GOODxLife?

Eric Bork

Everyone has their own version of the GOODxLife. We define ours, and how it applies to people selling online.

49 min

Ep. 0030Dec 12, 201849 min

Setting 2019 goals

Eric Bork

Setting goals for the year ahead, and hitting them.

66 min

Ep. 0011Aug 1, 201866 min

How to create global nonprofits

with Matt Coulter

Matt Coulter ran a global cancer nonprofit for 10 years before building a platform to help others start nonprofits of their own.

73 min

Ep. 0025Nov 7, 201873 min

Overcoming stacked odds

with Greg Mountain

Greg Mountain went from prison to turning his life around as a national CrossFit competitor and gym owner.

91 min

Ep. 0039Feb 13, 201991 min

Life as a Super Bowl champ

with Steve Weatherford

Former NFL Super Bowl champion, entrepreneur and family man Steve Weatherford.

37 min

Ep. 0071Oct 30, 201937 min

Should you start a podcast?

Eric Bork

Podcasts can be great, but they can also be a lot of work, and there are many different formats. Eric shares what he's learned, and what has and hasn't worked.

53 min

Ep. 0070Oct 18, 201953 min

Building a niche agency as a side hustle

with Derek Porter

Derek Porter built his agency around one specialty: video motion graphics. Being that niche, he describes the same struggles most agency owners face.

66 min

Ep. 0069Oct 3, 201966 min

Building an ecommerce company in a niche

with Frank Downstar

When the deposits from his online store outgrew his paychecks from Best Buy, Frank Downstar quit and went all in on selling bolts for rebuilding Honda engines.

36 min

Ep. 0068Sep 25, 201936 min

A 40K-a-month agency

with Jason Smith, Spotlight Media

Jason Smith worked 14 years at the LAPD before he found out you could run a digital agency from home. He breaks down how a Facebook Ads course and a few clients became Spotlight Media.

16 min

Ep. 0067Sep 19, 201916 min

Alibaba & product sourcing in Asia

Eric Bork

Should you use Alibaba or source direct from a factory? Recorded in Xiamen, China, while producing a digital product for Nate Sedgwick of Sourcing Mojo.

70 min

Ep. 0066Sep 11, 201970 min

Flipping burgers to agency owner

with Anthony Hinojos

He was a manager at In-N-Out Burger. Eleven months after quitting, Anthony Hinojos had moved out of his mom’s house and built an agency of his own. He breaks down how.

21 min

Ep. 0065Sep 4, 201921 min

Can your purpose be selfish?

Eric Bork

When you talk about your “why,” does it always have to contribute? When is it OK to be selfish versus selfless?

33 min

Ep. 0064Aug 23, 201933 min

Creating your best process

Eric Bork

Some people thrive in one environment and fail in another. Eric shares the seven-step process he used as a pro skater to film video parts, and how to apply it to business.

63 min

Ep. 0063Aug 8, 201963 min

20-year-old makes 10K in month two

with Lucas Lindstrom

At 20, Lucas Lindstrom was making $500 a month from his parents’ business. After our agency program, he made over 10K in his second month. He explains exactly what he did.

76 min

Ep. 0062Jul 31, 201976 min

Building a 4K membership site

with Finn McKenty

Known in the hardcore music scene as a YouTuber, Finn McKenty turned out to be an operator obsessed with systems, business and marketing.

59 min

Ep. 0061Jul 24, 201959 min

Should I quit my job, or transition?

with Oso Production

Quit now or transition into your own company? Oso, who runs the production agency Oso Production, shares how he made the leap.

92 min

Ep. 0060Jul 17, 201992 min

Agency growth

with Nick Comanici

Nick Comanici on growing an agency.

46 min

Ep. 0059Jul 3, 201946 min

Finding your voice

Eric Bork

Letting go of one passion to take on a new one, and why there need to be more conversations about money and finances.

39 min

Ep. 0058Jun 26, 201939 min

Getting to 50+ clients

with Amir Jafari, Five Spot Marketing

How do you get to 50+ clients? The founder of Five Spot Marketing, Amir Jafari, gives the rundown.

32 min

Ep. 0057Jun 21, 201932 min

An extra revenue stream for agencies & creatives

with Praze Partners

Why review software is an easy service to add for creatives whose clients have Google listings, and how the Praze agency partner program works.

35 min

Ep. 0056Jun 12, 201935 min

Quality sourcing overseas

with Nate Sedgwick, Sourcing Mojo

How do small brands source products overseas without breaking the bank? Nate Sedgwick’s team of 14 in China oversees products from factory to delivery.

42 min

Ep. 0055Jun 7, 201942 min

7 money principles & mistakes not to make

Eric Bork

The seven money mistakes not to make, and the principles that matter while building wealth.

59 min

Ep. 0054May 30, 201959 min

Sales mastery

with Stuart Faught

Why sales is one of the most valuable skills you can have, with strategies from expert salesman Stuart Faught, founder of Praze.

37 min

Ep. 0053May 22, 201937 min

A 500K ecommerce business restoring furniture

with Fothright NYC

A $20 ad that sold a $2,500 chair started it. Justin Montanari and Eric Ryalls break down their business, from free Craigslist finds to overcoming a lawsuit.

39 min

Ep. 0052May 15, 201939 min

Know your value

Eric Bork

A four-step process for knowing your value: personally, in your product and in your business.

60 min

Ep. 0051May 8, 201960 min

When to run Facebook ads yourself

with Mizael Huante

Our Facebook and Instagram ads expert on when to run ads yourself versus hiring someone, and how to optimize them.

46 min

Ep. 0050May 1, 201946 min

7 lessons from April

Eric Bork

The first of a monthly recap: what actually went on in our businesses this past month.

34 min

Ep. 0049Apr 24, 201934 min

A young founder builds a profitable ecom brand

with Matt Gresia

Matt Gresia built a profitable ecommerce business with no paid advertising, while donating to cancer research.

37 min

Ep. 0048Apr 17, 201937 min

How to close sales

Eric Bork

A straight rundown on how to close sales.

56 min

Ep. 0047Apr 10, 201956 min

Recurring revenue by licensing review software

with Stuart Faught

Stuart Faught founded Praze, review software that helps local businesses get reviews on Google and other popular review sites.

43 min

Ep. 0046Apr 3, 201943 min

A business built out of shoelaces

with Daniel Kasidi, Rastaclat

Daniel Kasidi turned his spare shoelaces into woven bracelets. Almost ten years later, Rastaclat is profitable, with no funding and 35 employees.

52 min

Ep. 0045Mar 27, 201952 min

How to get good on camera

Eric Bork

One technique: ask a question and answer it, to the point, in 15 to 60 seconds. We test ourselves on questions from the audience.

61 min

Ep. 0044Mar 20, 201961 min

Creating a digital content strategy

Eric Bork

How to build a social media and digital content strategy for personal brands and product brands.

78 min

Ep. 0028Nov 28, 201878 min

Making it as an actor

with Taylor John Smith

Taylor John Smith starred in HBO’s Sharp Objects with Amy Adams and Hunter Killer with Gerard Butler. He joins us to talk about making it as an actor.

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