The AVNI AI Interviews
Business owners share their screen. You get their AI strategy.
The podcast is back. Eric Bork and Mikey Taylor kick it off with Episode 1. Eric sits down with founders and other marketers who open their laptop and walk through the exact AI tools they use to exponentially and rapidly grow their businesses. Every tool, every prompt, live on screen.
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The AVNI AI Interviews
workflows / ad-hooks
Read our 20 best ads from last month. Find what the winning hooks have in common, then write five new ones in the same voice.Read our 20 best ads from last month. Find what the winning hooks have in common, then write five new ones in the same voice.
- Meta AdsTop 20 ads, last 30 days
- AIFinds the winning pattern
- Draft5 new hooks, same voice
- SlackSent to the creative team
Pattern found
The winners open on the customer’s problem, not the product.
Hook 01 — Stop paying for clicks that never turn into orders
Hook 02 — Why your best customers came back a second time
workflows / support-replies
Draft a reply to every new support email using our return policy and our tone of voice. Flag anything you are not sure about.Draft a reply to every new support email using our return policy and our tone of voice. Flag anything you’re not sure about.
- InboxNew customer email
- AIDrafts a reply in your voice
- YouApprove or edit in one click
- SentThe customer gets an answer
Draft ready · 1 flagged
Reply written from your return policy. One warranty question flagged for a human.
Hi Sarah, thanks for reaching out about your order. You’re still inside
the return window, so I’ve attached a prepaid label below and
workflows / monday-report
Every Monday, pull last week's sales, ad spend and email revenue. Compare it to our monthly goal and tell me what changed and why.Every Monday, pull last week’s sales, ad spend and email revenue. Compare it to our monthly goal and tell me what changed and why.
- Shopify, Meta, KlaviyoLast week’s numbers
- AICompares it to the goal
- ReportWhat moved, and why
- SlackMonday, 8:00 AM
Report sent to #growth
Three things moved last week. Here’s what changed, and why.
Revenue vs. monthly goal: tracking ahead, driven by the new bundle
Ad spend: Meta up, cost per order steady after the creative refresh
SharingYour business · guest
The new format
One business. One screen.
Each episode covers one specific strategy you can implement right away.
-
HostGuest
The intro
The business
Who you are, what you sell, and where AI fits into how you run it.
-
Prompt
The main event
The screen
You share your screen and run the workflow live: the tools, the prompts and the output. No slides, no theory.
-
Connect the toolsPaste the promptUse as you wish
The takeaway
The AI strategy
We break it down step by step, so anyone watching can set up the same strategy.
CEO & co-founder · AVNI LabEric Bork
Your host
Same host. New question.
Eric spent 71 episodes asking people how they built the life they wanted. This time the question is simpler: how are you using AI?
- BeforeInterviewed influencers and entrepreneurs
- BuiltAn AI marketing agency
- ScaleScaled multiple brands to $50M+
- NowRuns AVNI Lab, where AI and human operators grow brands
Where it started
Started as a podcast. Turned into a sales machine.
Before AVNI Lab was an agency, it was The AVNI Interviews: 71 conversations with founders, athletes and operators about doing the work they want in the lifestyle they love. Every episode is still here.
- Episodes
- 71June 2018 to October 2019
- Hours of conversation
- 66Every episode, free to stream
- On video
- 42Full episodes on YouTube
- Track record
- 100M+Grown brands from zero
Past guests, most-watched first
Tap a name to jump to the episode.
Danny Duncan / Paul Rodriguez×2 / Neen Williams / Randall Pich / George Gankas / Mike Mo Capaldi / Omar Elattar / Chris “Drama” Pfaff / Kevion Stirdivant / Josh Landan / Vince Capaldi / Attach / Louisa Nicola / Barton Damer×2 / Danny Morel / Jesse Kay / Bedros Keuilian / Greg Harris / Ben Ricciardi / Blake Ricciardi / Matt Coulter / Steve Weatherford / Frank Downstar / Lucas Lindstrom / Finn McKenty / Matt Gresia / Daniel Kasidi
Favorites
A few of our favorite interviews.
The archive
Every episode. Throwbacks.
71 episodes · June 2018 to October 2019
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91 minEp. 0071Oct 30, 201937 min
Should you start a podcast?
Eric Bork
Podcasts can be great, but they can also be a lot of work, and there are many different formats. Eric shares what he's learned, and what has and hasn't worked.
Ep. 0070Oct 18, 201953 min
Building a niche agency as a side hustle
with Derek Porter
Derek Porter built his agency around one specialty: video motion graphics. Being that niche, he describes the same struggles most agency owners face.
Ep. 0069Oct 3, 201966 min
Building an ecommerce company in a niche
with Frank Downstar
When the deposits from his online store outgrew his paychecks from Best Buy, Frank Downstar quit and went all in on selling bolts for rebuilding Honda engines.
Ep. 0068Sep 25, 201936 min
A 40K-a-month agency
with Jason Smith, Spotlight Media
Jason Smith worked 14 years at the LAPD before he found out you could run a digital agency from home. He breaks down how a Facebook Ads course and a few clients became Spotlight Media.
Ep. 0067Sep 19, 201916 min
Alibaba & product sourcing in Asia
Eric Bork
Should you use Alibaba or source direct from a factory? Recorded in Xiamen, China, while producing a digital product for Nate Sedgwick of Sourcing Mojo.
Ep. 0066Sep 11, 201970 min
Flipping burgers to agency owner
with Anthony Hinojos
He was a manager at In-N-Out Burger. Eleven months after quitting, Anthony Hinojos had moved out of his mom’s house and built an agency of his own. He breaks down how.
Ep. 0065Sep 4, 201921 min
Can your purpose be selfish?
Eric Bork
When you talk about your “why,” does it always have to contribute? When is it OK to be selfish versus selfless?
Ep. 0064Aug 23, 201933 min
Creating your best process
Eric Bork
Some people thrive in one environment and fail in another. Eric shares the seven-step process he used as a pro skater to film video parts, and how to apply it to business.
Ep. 0063Aug 8, 201963 min
20-year-old makes 10K in month two
with Lucas Lindstrom
At 20, Lucas Lindstrom was making $500 a month from his parents’ business. After our agency program, he made over 10K in his second month. He explains exactly what he did.
Ep. 0062Jul 31, 201976 min
Building a 4K membership site
with Finn McKenty
Known in the hardcore music scene as a YouTuber, Finn McKenty turned out to be an operator obsessed with systems, business and marketing.
Ep. 0061Jul 24, 201959 min
Should I quit my job, or transition?
with Oso Production
Quit now or transition into your own company? Oso, who runs the production agency Oso Production, shares how he made the leap.
Ep. 0060Jul 17, 201992 min
Agency growth
with Nick Comanici
Nick Comanici on growing an agency.
Ep. 0059Jul 3, 201946 min
Finding your voice
Eric Bork
Letting go of one passion to take on a new one, and why there need to be more conversations about money and finances.
Ep. 0058Jun 26, 201939 min
Getting to 50+ clients
with Amir Jafari, Five Spot Marketing
How do you get to 50+ clients? The founder of Five Spot Marketing, Amir Jafari, gives the rundown.
Ep. 0057Jun 21, 201932 min
An extra revenue stream for agencies & creatives
with Praze Partners
Why review software is an easy service to add for creatives whose clients have Google listings, and how the Praze agency partner program works.
Ep. 0056Jun 12, 201935 min
Quality sourcing overseas
with Nate Sedgwick, Sourcing Mojo
How do small brands source products overseas without breaking the bank? Nate Sedgwick’s team of 14 in China oversees products from factory to delivery.
Ep. 0055Jun 7, 201942 min
7 money principles & mistakes not to make
Eric Bork
The seven money mistakes not to make, and the principles that matter while building wealth.
Ep. 0054May 30, 201959 min
Sales mastery
with Stuart Faught
Why sales is one of the most valuable skills you can have, with strategies from expert salesman Stuart Faught, founder of Praze.
Ep. 0053May 22, 201937 min
A 500K ecommerce business restoring furniture
with Fothright NYC
A $20 ad that sold a $2,500 chair started it. Justin Montanari and Eric Ryalls break down their business, from free Craigslist finds to overcoming a lawsuit.
Ep. 0052May 15, 201939 min
Know your value
Eric Bork
A four-step process for knowing your value: personally, in your product and in your business.
Ep. 0051May 8, 201960 min
When to run Facebook ads yourself
with Mizael Huante
Our Facebook and Instagram ads expert on when to run ads yourself versus hiring someone, and how to optimize them.
Ep. 0050May 1, 201946 min
7 lessons from April
Eric Bork
The first of a monthly recap: what actually went on in our businesses this past month.
Ep. 0049Apr 24, 201934 min
A young founder builds a profitable ecom brand
with Matt Gresia
Matt Gresia built a profitable ecommerce business with no paid advertising, while donating to cancer research.
Ep. 0048Apr 17, 201937 min
How to close sales
Eric Bork
A straight rundown on how to close sales.
Ep. 0047Apr 10, 201956 min
Recurring revenue by licensing review software
with Stuart Faught
Stuart Faught founded Praze, review software that helps local businesses get reviews on Google and other popular review sites.
Ep. 0046Apr 3, 201943 min
A business built out of shoelaces
with Daniel Kasidi, Rastaclat
Daniel Kasidi turned his spare shoelaces into woven bracelets. Almost ten years later, Rastaclat is profitable, with no funding and 35 employees.
Ep. 0045Mar 27, 201952 min
How to get good on camera
Eric Bork
One technique: ask a question and answer it, to the point, in 15 to 60 seconds. We test ourselves on questions from the audience.
Ep. 0044Mar 20, 201961 min
Creating a digital content strategy
Eric Bork
How to build a social media and digital content strategy for personal brands and product brands.
Ep. 0028Nov 28, 201878 min
Making it as an actor
with Taylor John Smith
Taylor John Smith starred in HBO’s Sharp Objects with Amy Adams and Hunter Killer with Gerard Butler. He joins us to talk about making it as an actor.
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