Two skaters,
one agency.
This isn't an origin manufactured for a pitch deck. It's a podcast that became an agency, a childhood dream that became a career, and a philosophy that's kept us independent since 2017.
AVNI Lab didn't start as an agency. It started as a conversation.
In 2017, the brand began as a podcast — interviewing some of the top entrepreneurs, athletes, and digital marketers working at the time. The goal was simple: learn from the people actually doing the work, not from the people writing about it.
Those conversations planted the foundation. After years inside large and mid-size agency paid traffic, AVNI Lab narrowed its focus to one thing: paid Facebook, Instagram, and TikTok traffic for brands who wanted an owner-operated team that could actually move the needle.
Eric Bork
CEO & Co-Founder · Former Pro Skateboarder for Santa Cruz
At the age of 20, Eric achieved his childhood dream of becoming a professional skateboarder for Santa Cruz Skateboards. The feat took him around the world — immersing him in cultures most twenty-year-olds only read about, and introducing him early to the dynamic universe of online marketing and social media as those disciplines were still being invented.
After skateboarding, Eric moved into the action sports industry proper. At Ogio Backpacks he held several key positions, overseeing sales programs with major retailers — Best Buy, Target, Sport Chalet — and managing everything from the design and production process in China to successful sell-through on the retail floor. It was hands-on supply chain experience right before the ecommerce boom made that knowledge invaluable.
After the corporate chapter, he decided to work for himself. He learned web design, video production, and social media management — stacking the skills that would later let him operate independently. That diversification gave him a real understanding of what makes people click, something he tested directly while managing the social media of some of the biggest names in skateboarding, including Nyjah Huston and Paul Rodriguez.
That passion for marketing — and for helping brands grow — led Eric to specialize in Facebook advertising. He ran ads as part of a 10-person team for one of the top 5 companies in the world, watching hundreds of thousands of dollars in daily ad spend. Since then he has personally managed about 15 media buyers and millions in profitable ad spend across the agencies and in-house teams he's led.
Once the experience was there, the focus narrowed. Years inside big and mid-size agency paid traffic compressed into one discipline — paid Facebook, Instagram & TikTok — for clients who wanted founder-led work, not an account manager.
Mikey Taylor
Co-Founder · X Games Competitor · Serial Entrepreneur · Mayor
A Southern California native, Mikey is a retired professional skateboarder who left an indelible mark on the sport — competing at the highest level, X Games included. The transition out of the industry wasn't an ending; it was the first step into entrepreneurship.
Mikey recognized the potential in the emerging craft beer movement and leveraged his skateboarding-inspired marketing instinct to co-found Saint Archer Brewery. The venture swiftly became one of the fastest-growing breweries in California — and was subsequently acquired by Molson/Coors.
After Saint Archer, Mikey turned toward commercial real estate, founding Commune Capital, a private equity firm built around a central principle: positively influencing the cities where they construct or enhance infrastructure. As President and Managing Principal, he continues to drive its growth and impact.
Balancing all of it, Mikey is a devoted family man. He and his wife Jen are proud parents to four children — Scarlett, Amelia, Elliot, and Vivian — and reside in Thousand Oaks, the community he's always called home, and now serves as Mayor. His story is an example of how passion, talent, and commitment can transcend a single career — leaving a legacy that extends well beyond the skateboard.
Our philosophy. In three parts.
Honored every week.
Hire for quality people.
Character, curiosity, and ownership can't be trained. We hire the human first — then worry about the craft.
Train for skills.
Once the right person is in the room, the media-buying craft becomes teachable — and the standard Eric has set over 15+ trained buyers holds firm.
Then achieve results.
The output of the first two principles is a standard of happy clients — real results, and long-lasting relationships that compound year over year.
Independent, focused, founder-led.
AVNI Lab is still owner-operated. There's no outside investment, no private equity timeline, no acquisition conversation. Eric and Mikey remain the two people most responsible for the quality of the work — which is exactly how it was designed.
The agency runs a deliberately small book of clients, taking on only the work we can do well enough to keep for years. The focus hasn't shifted since we narrowed it: paid Meta, Instagram, and TikTok — executed by buyers trained directly in the standard Eric built.
That's the story.
The next chapter's yours.
If the way we built this resonates with the way you're building yours, we'd like to meet you.
Free AI + Human Operator Evaluation
We'll evaluate your entire customer journey — with AI speed and Operator expertise — to identify your Acceleration Obstacles and map out your custom System of Success.
- Identify your Pinnacle Scale blockers with true data
- Analyze your full customer journey end-to-end
- Build your System of Success framework
- Define your MER & End CAC benchmarks
- Pinpoint your highest-leverage performance content opportunities
What Our
Clients Say
Every testimonial is from a brand we've personally partnered with and scaled.
"When we first started working with AVNI Lab, we were at just $50,000 in sales. Fast forward three years, and we've scaled to over $20,000,000+ in sales thanks in large part to their expertise. AVNI Lab has been a great partner, always staying ahead of the curve in the ever-evolving world of digital advertising. Their ability to adapt and optimize has been a game-changer for our growth."
"We didn't have any Meta ads and within a month added over 220k in revenue with AVNI's help. This is just the beginning. They even helped us with content for our video ads, and made the process as easy as possible. I just check in with Eric from time to time to see what he suggests. I fully trust them. Looking forward to scaling even more!"
"We were down in the 9th...year of business, and started working and after airing on Shark Tank and seeing almost no boost in traffic, it was entrepreneurial hustle and AVNI Lab advertising that made us more profit in 45 days, than we had in years!"
"When we first started working with AVNI Lab, we were at just $50,000 in sales. Fast forward three years, and we've scaled to over $20,000,000+ in sales thanks in large part to their expertise. AVNI Lab has been a great partner, always staying ahead of the curve in the ever-evolving world of digital advertising. Their ability to adapt and optimize has been a game-changer for our growth."
"We didn't have any Meta ads and within a month added over 220k in revenue with AVNI's help. This is just the beginning. They even helped us with content for our video ads, and made the process as easy as possible. I just check in with Eric from time to time to see what he suggests. I fully trust them. Looking forward to scaling even more!"
"We were down in the 9th...year of business, and started working and after airing on Shark Tank and seeing almost no boost in traffic, it was entrepreneurial hustle and AVNI Lab advertising that made us more profit in 45 days, than we had in years!"
"Working with AVNI Lab has exceeded our expectations. We launched brand new ads and hit a 17 ROAS in the first week with a healthy budget! I finally feel comfortable to have a qualified team creating, optimizing and scaling our ads."
"AVNI Lab made me a believer in ads. We had recently moved into a new market and before the ads the growth was steady but slow. After using AVNI Lab services we have seen a significant jump in sales in the new market."
"Working with AVNI Lab has exceeded our expectations. We launched brand new ads and hit a 17 ROAS in the first week with a healthy budget! I finally feel comfortable to have a qualified team creating, optimizing and scaling our ads."
"AVNI Lab made me a believer in ads. We had recently moved into a new market and before the ads the growth was steady but slow. After using AVNI Lab services we have seen a significant jump in sales in the new market."
"Deciding to work with AVNI Lab was one of the best business moves we made all year. Their team has been so communicative and made our ads profitable."
"Working with Eric and his team at Avni Lab has been a great experience. The customer service is world class. They understand the analytics of marketing and how to maximize your results!"
"Deciding to work with AVNI Lab was one of the best business moves we made all year. Their team has been so communicative and made our ads profitable."
"Working with Eric and his team at Avni Lab has been a great experience. The customer service is world class. They understand the analytics of marketing and how to maximize your results!"
Our
Services
Every service is a node in your System of Success — built for precision, not promises.
Brand Identity & Messaging
Brand guide, avatar research, compelling ad copy, and the messaging framework that powers everything downstream.
Performance Content
Organic and paid advertising content. Static images, human creator video, and AI-generated video that converts.
Paid Media
Only on platforms that fit your brand. Precision-selected — never spray-and-pray.
Email & SMS Marketing
Full Klaviyo strategy and execution. Retention, flows, campaigns — turning ad spend into compounding lifetime value.
Influencer Marketing
Structured influencer programs that create authentic content and scalable audience growth across every major platform.
Shopify Creation & Strategy
Full store builds, A/B testing, bundling, subscriptions, and LTV maximization — the complete Shopify growth stack.
Amazon Growth
Full-funnel Amazon management — listing optimization, sponsored ads, A+ content, and brand storefront strategy to dominate the marketplace.
True Data
Server-side attribution and unified reporting powered by Northbeam. Real CAC and MER — real numbers to make real decisions.